Bleasdale Vineyards is proud to announce its new role as the Official Wine Partner of the Melbourne Football Club for the 2021 and 2022 AFL seasons.

This new partnership will see Bleasdale’s range of wines from Langhorne Creek and the Adelaide Hills promoted to the Club’s members and supporters all over Australia.

Bleasdale Brand Ambassador and fifth-generation Potts family member Robbie Potts said the new association had an element of fate about it. 

“Both Bleasdale and the Melbourne Football Club are steeped in history, and both were pioneers in their fields. While my great, great grandfather Frank Potts was planting Langhorne Creek’s first vines in the 1850s, the Melbourne Football Club was busy establishing itself as the first footy team and helping to write the rules of the game,” Robbie said.

This isn’t Bleasdale’s first foray into the world of the AFL either, having also supplied the commemorative Port for some of league’s Brownlow Medal counts during the 1990s.

“The alignment with the Melbourne Football Club is a great brand elevation opportunity for Bleasdale to share our wines with the Club’s member base, including having the exclusive pouring rights at all of the Club’s official functions over the coming seasons.”

“For us, it has always been about making the best wine possible and we know in South Australia we are recognised as a trusted, multi-generational, family-owned winery. We know our wines are enjoyed all over Australia - and the world for that matter - however this new partnership will really help spread the word about Bleasdale in Victoria and across the wider eastern seaboard.”

“I think Melbourne will be everyone at Bleasdale’s second-favourite team now, if not already their favourite!” added Robbie.

This exciting opportunity follows a period of sustained success for Bleasdale, having been awarded a number of prestigious awards in recent years, including the 2019 Jimmy Watson Trophy, the 2018 Max Schubert Trophy, and winemaker Paul Hotker being named 2018 James Halliday Winemaker of the Year.

“We’re committed to a long and successful partnership with the Melbourne Football Club, and looking forward to getting over to Melbourne to catch a game or two next year,” says Bleasdale General Manager, Leigh Warren.